I lead a social media team for an automotive group so I know social media from a retail marketing perspective. And I’ve created something good there.  I’m interested in being involved in social form an agency angle so decided to broaden my experiences. I’m passionate about digital marketing and social relationship management, and not looking to lose...

An example of applied social media in journalism to hold bad business accountable.

Good seminar at #DD10 Session 110 though Jeff Wyler’s message wasn’t the “destroyer of social media” as expected for a seminar entitled “Likes or Links, Which One Stinks and Why Social Media is BS.”  His  presentation title however, did  result in the packing of the floor at his presentation.  Though it was sort of a “bait and...

Here are essential tools any digital marketer will need to survive working in automotive retail: Bolt cutters KPI know-how Google Adwords Certification Google Analytics Individual Qualification An inclination for professional development Strong work ethic A strong social support network (there are no “thank you’s” in this business. In fact nobody will...

Here are two key performance indicator (KPI’s) to help you manage your automotive ecommerce.  They are: Day /View  Ratio Day/Lead Ratio Fact: I’m an impatient person and it’s Superbowl weekend.  So for now I’m only going to talk only about the Days / View Ratio and explain to you its significance for guiding ecommerce merchandising...

I just finished the article in Dealer Magazine about how used car auction prices have become available to consumers via a mobile phone app.  Consumers will soon learn how much you have paid for your used car at auction. My thoughts: The internet soon showed itself as no longer being optional. And so will m-commerce (mobile-ecommerce) 15 years ago, an information...

On behalf of dealers, manufacturers needs to place pressure of ecommerce tech vendors to more closely support third party analytics integration and customization across dealer technologies. An automotive manufacturer that gives the stamp of approval” to any website solution provider needs to push vendors to abandon the virtual service model in favor of an hybrid...