On behalf of dealers, manufacturers needs to place pressure of ecommerce tech vendors to more closely support third party analytics integration and customization across dealer technologies. An automotive manufacturer that gives the stamp of approval” to any website solution provider needs to push vendors to abandon the virtual service model in favor of an hybrid...

 I’m of the mindset comparing cost metrics to earned $ value of lead type isn’t an apples to apples comparison despite an apparent correlation that social influence marketing may promise low cost/ high impact marketing when effectively planned and executed. After I read what was released of the study in the PDF document, a few questions were raised on my...

With a looming ADP-Cobalt merger, what can we expect in terms of innovation and value?  I cannot be sure. Time will tell.  With Ralph Paglia at the helm of digital strategy at ADP, a man who fights for innovation amid big corporate culture,  a post ADP acquisition of Cobalt seems promising, but can an even larger company re-orient themselves towards innovation? ...

Sellers notes (or custom comments if you prefer to call them) is a savvy way to “kill two birds with one stone”. Custom comments are as important element among cookie cutter, VIN exploded stock copy for vehicle search engine visibility then anything else by: Allowing you to optimize your inventory search engine visibility for the “long-tail”...

…And then, only then maybe I will listen. Yep. What is social influnce?  If  social influence is the ability to effectively impress upon a social body and become a catalyst for changing it, then  placing your sales message online isn’t going to work.  Imagine  you are invited to an grown-up birthday party (no clowns brings safe and comfortable...

A few weeks ago there was discussion in our BDC about language used in finance specials and link navigational menu label as being a cause of confusion. Apparently a few contacts reported to our Internet Coordinator  that they do not understand what “Low APR finance” means.  After discussion, we changed “Low 0% APR Finance Offers” language back to a...

Well, I would take the MTV TJ  job. But self promotions really isn’t the purpose of my blog post.  Forgive the fact that my blog is still under construction. I’s something I could use some help with (hint hint wink).  I needed something eye catching and that was the best I could do at the moment. It’s past noon, I’m still in my bathrobe...