An example of applied social media in journalism to hold bad business accountable.

Good seminar at #DD10 Session 110 though Jeff Wyler’s message wasn’t the “destroyer of social media” as expected for a seminar entitled “Likes or Links, Which One Stinks and Why Social Media is BS.”  His  presentation title however, did  result in the packing of the floor at his presentation.  Though it was sort of a “bait and...

Here are two key performance indicator (KPI’s) to help you manage your automotive ecommerce.  They are: Day /View  Ratio Day/Lead Ratio Fact: I’m an impatient person and it’s Superbowl weekend.  So for now I’m only going to talk only about the Days / View Ratio and explain to you its significance for guiding ecommerce merchandising...

On behalf of dealers, manufacturers needs to place pressure of ecommerce tech vendors to more closely support third party analytics integration and customization across dealer technologies. An automotive manufacturer that gives the stamp of approval” to any website solution provider needs to push vendors to abandon the virtual service model in favor of an hybrid...

 I’m of the mindset comparing cost metrics to earned $ value of lead type isn’t an apples to apples comparison despite an apparent correlation that social influence marketing may promise low cost/ high impact marketing when effectively planned and executed. After I read what was released of the study in the PDF document, a few questions were raised on my...

With a looming ADP-Cobalt merger, what can we expect in terms of innovation and value?  I cannot be sure. Time will tell.  With Ralph Paglia at the helm of digital strategy at ADP, a man who fights for innovation amid big corporate culture,  a post ADP acquisition of Cobalt seems promising, but can an even larger company re-orient themselves towards innovation? ...