Here are two key performance indicator (KPI’s) to help you manage your automotive ecommerce.  They are: Day /View  Ratio Day/Lead Ratio Fact: I’m an impatient person and it’s Superbowl weekend.  So for now I’m only going to talk only about the Days / View Ratio and explain to you its significance for guiding ecommerce merchandising...

On behalf of dealers, manufacturers needs to place pressure of ecommerce tech vendors to more closely support third party analytics integration and customization across dealer technologies. An automotive manufacturer that gives the stamp of approval” to any website solution provider needs to push vendors to abandon the virtual service model in favor of an hybrid...

Sellers notes (or custom comments if you prefer to call them) is a savvy way to “kill two birds with one stone”. Custom comments are as important element among cookie cutter, VIN exploded stock copy for vehicle search engine visibility then anything else by: Allowing you to optimize your inventory search engine visibility for the “long-tail”...

A few weeks ago there was discussion in our BDC about language used in finance specials and link navigational menu label as being a cause of confusion. Apparently a few contacts reported to our Internet Coordinator  that they do not understand what “Low APR finance” means.  After discussion, we changed “Low 0% APR Finance Offers” language back to a...

According to Google, “specials” are meant for restaurants, not car industry, at least that’s what I now think after reviewing insights for search from Google. Google Insights for Search reports  “deals” and “offers” are still largely “top of mind” for automotive consumers search engine shoppers than “specials.”  So using these keywords in...

You’re a dealer of a popular automotive manufacturer brand. The problem is long ago before e-commerce and online visiblilty management were folded into marketing plans you drank the Red koolaid or took the Blue pill. Then you were told to market used vehicles as something other that used – “preowned”.  And for awhile it worked for...