A few weeks ago there was discussion in our BDC about language used in finance specials and link navigational menu label as being a cause of confusion. Apparently a few contacts reported to our Internet Coordinator  that they do not understand what “Low APR finance” means.  After discussion, we changed “Low 0% APR Finance Offers” language back to a...

According to Google, “specials” are meant for restaurants, not car industry, at least that’s what I now think after reviewing insights for search from Google. Google Insights for Search reports  “deals” and “offers” are still largely “top of mind” for automotive consumers search engine shoppers than “specials.”  So using these keywords in...

I once took a project management class in college and discovered how significant proper project management truely is.  At first i thought it would be dreary but infact I found it applicable for not only professional life but personal life as well.  Project plan attributes such as scope, resources, stakeholders, milestones, timeline, charter and mission statement ...