I lead a social media team for an automotive group so I know social media from a retail marketing perspective. And I’ve created something good there.  I’m interested in being involved in social form an agency angle so decided to broaden my experiences. I’m passionate about digital marketing and social relationship management, and not looking to lose...

An example of applied social media in journalism to hold bad business accountable.

Good seminar at #DD10 Session 110 though Jeff Wyler’s message wasn’t the “destroyer of social media” as expected for a seminar entitled “Likes or Links, Which One Stinks and Why Social Media is BS.”  His  presentation title however, did  result in the packing of the floor at his presentation.  Though it was sort of a “bait and...

 I’m of the mindset comparing cost metrics to earned $ value of lead type isn’t an apples to apples comparison despite an apparent correlation that social influence marketing may promise low cost/ high impact marketing when effectively planned and executed. After I read what was released of the study in the PDF document, a few questions were raised on my...

…And then, only then maybe I will listen. Yep. What is social influnce?  If  social influence is the ability to effectively impress upon a social body and become a catalyst for changing it, then  placing your sales message online isn’t going to work.  Imagine  you are invited to an grown-up birthday party (no clowns brings safe and comfortable...

Well, I would take the MTV TJ  job. But self promotions really isn’t the purpose of my blog post.  Forgive the fact that my blog is still under construction. I’s something I could use some help with (hint hint wink).  I needed something eye catching and that was the best I could do at the moment. It’s past noon, I’m still in my bathrobe...