According to Google, “specials” are meant for restaurants, not car industry, at least that’s what I now think after reviewing insights for search from Google. Google Insights for Search reports  “deals” and “offers” are still largely “top of mind” for automotive consumers search engine shoppers than “specials.”  So using these keywords in...

The Whuffie Bank, that’s what. And the headlining phrase explains the site’s purpose/philosophy. “In a world where reputation is wealth, only those who do good and well unto others are the richest. Welcome to  the Whuffie Bank,” a site whose purpose is the measurement of a person’s online  reputation and...

I once took a project management class in college and discovered how significant proper project management truely is.  At first i thought it would be dreary but infact I found it applicable for not only professional life but personal life as well.  Project plan attributes such as scope, resources, stakeholders, milestones, timeline, charter and mission statement ...

You’re a dealer of a popular automotive manufacturer brand. The problem is long ago before e-commerce and online visiblilty management were folded into marketing plans you drank the Red koolaid or took the Blue pill. Then you were told to market used vehicles as something other that used – “preowned”.  And for awhile it worked for...